Sabtu, 21 Juli 2012

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Napoleon: A Life, by Paul Johnson

From New York Times bestselling author Paul Johnson, “a very readable and entertaining biography” (The Washington Post) about one of the most important figures in modern European history: Napoleon Bonaparte

In an ideal pairing of author and subject, the magisterial historian Paul Johnson offers a vivid look at the life of the strategist, general, and dictator who conquered much of Europe. Following Napoleon from the barren island of Corsica to his early training in Paris, from his meteoric victories and military dictatorship to his exile and death, Johnson examines the origins of his ferocious ambition. In Napoleon's quest for power, Johnson sees a realist unfettered by patriotism or ideology. And he recognizes Bonaparte’s violent legacy in the totalitarian regimes of the twentieth century.�Napoleon�is a magnificent work that bears witness to one individual's ability to work his will on history.

  • Sales Rank: #425356 in eBooks
  • Published on: 2006-05-02
  • Released on: 2006-05-02
  • Format: Kindle eBook

From Publishers Weekly
The career of a different kind of celebrity hound is examined in historian Paul Johnson's Napoleon. Johnson (A History of the American People) contends that Bonaparte sowed the seeds of the devastating warfare and totalitarian regimes of the 20th century. Stressing that the Corsican general was motivated by opportunism alone, Johnson traces his rise to power and expansionist bids, arguing that the most important legacies of his rule were the eclipse of France as the leading European power and the introduction of such enduring institutions as the secret police and government propaganda operations. ( on sale May 13)
Copyright 2002 Cahners Business Information, Inc.

From Library Journal
In this newest addition to the "Penguin Life" series, Johnson (The Birth of the Modern) produces an "unromantic," "skeptical," and "searching" study of a person who exercised power "only for a decade and a half" but whose "impact on the future lasted until nearly the end of the twentieth century." Characterizing Bonaparte primarily as an opportunist "trained by his own ambitions and experiences to take the fullest advantage of the power the Revolution had created," Johnson suggests that, by 1813, the emperor "did not understand that all had changed ... and events were about to deposit him ... on history's smoldering rubbish dump." Why another biography of Napoleon now? Johnson's answer is that the great evils of "Bonapartism" "the deification of force and war, the all-powerful centralized state, the use of cultural propaganda..., the marshaling of entire peoples in the pursuit of personal and ideological power came to hateful maturity only in the twentieth century." Thus, Napoleon's is a grandly cautionary life. Readers might wish to counterbalance Johnson's deliberately sparse outline of Bonaparte's amazing career by examining James M. Thompson's Napoleon Bonaparte: His Rise and Fall. But Johnson's antiromantic treatment brings into sharp focus the ills he identifies with "Bonapartism," and that focus certainly justifies this new look at the much-studied old general. Recommended for larger public libraries. Robert C. Jones, Warrensburg, MO
Copyright 2002 Cahners Business Information, Inc.

From Booklist
Reviewed with Frank McLynn's Napoleon.

Two new books, each one different in scope and audience, profile the French emperor who gave his name to an era.

A prolific and popular historian, Johnson provides an excellent overview. In what amounts to an extended essay, this volume in the Penguin Lives series presents a concise appraisal of Napoleon's career and a precise understanding of his enigmatic character. The author views Napoleon, not as an "idea man" whose ideology was the ladder by which he propelled himself to heights of power, but as an opportunist who took advantage of a series of events and situations he could manipulate into achieving supreme control. From the island of Corsica, which only recently had come under French rule, Napoleon saw France's raw, revolutionary condition as the perfect playing field for an "ambitious, politically conscious, and energetic soldier" such as himself. But, in the long run, he failed as a politician, which eventually caused his failure as a general as well.

If Johnson's book is an outstanding introduction, McLynn's study is for readers wanting a more in-depth analysis. At more than 700 pages, this journey through Napoleon's life, with its emphasis on detail, whether about military maneuvers or Napoleon's quasineuroses, certainly demands an investment in terms of time and undivided attention. Written with great stylistic flourish, McLynn's full embrace of his subject's life, which benefits from exhaustive research resulting in a comprehensive picture of the Napoleonic era, is a rich reading experience.

These two biographies are not mutually exclusive. They can comfortably sit side by side on the shelf, each one filling a different need. Brad Hooper
Copyright � American Library Association. All rights reserved

Most helpful customer reviews

0 of 0 people found the following review helpful.
but best to read a more formal full biography of Napoleon ...
By RB Colorado
Alright, one of Johnson's shorties. His assessment, whick is worthwhile, but best to read a more formal full biography of Napoleon before reading this.

0 of 0 people found the following review helpful.
Great book!
By Dan
The author, Paul Johnson, really develops the character of Napoleon. He doesn't shy away from criticism, critique or honest assessment.

7 of 9 people found the following review helpful.
Some good points, but cannot recommend
By Chris
My feelings toward this book are somewhat mixed. I'll start with the bad news. The book has two main flaws in my view.

The first is a lack of chronological order in the discussion of Bonaparte's life. At a mere 190 pages, the work is ostensibly meant to be an introductory text, but the quasi-chronological thematic approach Johnson uses necessarily presupposes that the reader already knows the basic timeline of Napoleon's life. Johnson tends to hop back and forth willy-nilly to and from various events throughout the duration of Napoleon's life in any given chapter. This was not a huge problem for me personally, in that I've read enough books and watched enough documentaries about the wars themselves that I had a decent sense of the timeline to begin with. But I suspect I'm not the target audience, and that the text is intended for people with no knowledge of the Emperor's life. For them this may be problematic.

The second flaw is a decidedly, and I think unfair, anti-Napoleon bias that pervades the entire text, admittedly more in some places than in others. This anti-Bonaparte slant frequently takes the form of a comparison to modern evil dictators such Hitler or Stalin. For example, in one long but particularly egregious example, Johnson writes on the Revolutionary program "to roll up the old map of Europe and transform it on principles formed by its ideology":

"This program could not have been successfully carried out without Bonaparte - that is certain. But equally certain is that Bonaparte would not have possessed the ruthless disregard of human life, of natural and man-made law, of custom and good faith needed to carry it through without the positive example and teaching of the Revolution. The Revolution was a lesson in the power of evil to replace idealism, and Bonaparte was its ideal pupil. Moreover, the Revolution left behind itself a huge engine: administrative and legal machinery to repress the individual such as the monarchs of the ancien r�gime never dreamed of; a centralized power to organize national resources that no previous state had ever possessed; an absolute concentration of authority, first in a parliament, then in a committee, finally in a single tyrant, that had never been known before; and a universal teaching that such concentration expressed the general will of a united people, as laid down in due constitutional form, approved by referendum. In effect, then, the Revolution created the modern totalitarian state, in all of its essentials . . . more than a century before it came to its full and horrible fruition in the twentieth century. . . . In this awesome transformation, Bonaparte was the Demogorgon, the infernal executive, superbly molded by nature and trained by his own ambitions and experiences to take the fullest advantage of the power the Revolution had created and bequeathed to him." (29-30)

But Johnson's equation of Bonaparte with modern dictators does not hold. For example, the statement that the Revolution "was a lesson in the power of evil to replace idealism" is not quite accurate. The Revolution's evil resided precisely in its idealism, which was pushed to an extreme beyond all reason. And the evil of the Revolution manifested itself in the mass purging of French society through the attempted imprisonment and execution of an entire social class. However, Bonaparte's stabilization of French society is what definitively put an end to any possibility of further purging and internal violence. Additionally, Napoleon never committed any form of genocide or purge himself (which Johnson himself admits on page 114).

Herein lies the problem of Johnson's qualification of Napoleon as the world's first modern totalitarian dictator. Such dictators in the modern world (using Hitler and Stalin as prime examples) have certain common characteristics. A) they are driven blindly by an exaggerated ideology; B) they purge their societies of all individuals and groups who do not conform to, or who are not acceptable to, their ideologies; C) these purges take the form of mass murder in which substantial segments of society are imprisoned, often tortured, then executed. These points may well have held true for the Revolution, but they do not correspond with the facts of Napoleon's life that Johnson himself lays out.

Did Napoleon curtail individual liberties and rule with an iron hand? Definitely. Did he see himself, and his own ambitions as being above the law? Absolutely. Did he engage in wars of conquest? Certainly. But this simply casts him in the same mold as the monarchs of the French ancien r�gime. The only difference between say, a Louis XIV, for example, and Napoleon Bonaparte is in terms of how much more effective the latter was at doing the same things as the former. I would argue that Napoleon represents not the prototype of the modern dictator, but rather the summit of ancien-r�gime-style monarchy. The flawed Hitler-prototype premise seems to be the basis of Johnson's book. He constantly makes reference to Napoleon and his actions with terms such as "looting", "pillaging", "tyrant", "brigand" (scattered throughout the work) and my personal favorite "Bonaparte's legacy of evil" (101).

The book does have some positive points. Johnson presents some interesting insights into how and why various events, situations and problems arose from a pragmatic standpoint. And when he does, he is at his best. Just to take one example, I found Johnson's reflections on Bonaparte's marshals to be quite interesting, in that it helped to explain how, as its military operations got larger and consequently more scattered, the Empire began to face more, and more frequent, failure due to the fact that Napoleon was forced to rely more and more on his subordinates:

"What few [of the marshals] possessed - and therein lay their weakness - was independence of mind. They were, almost without exception, subordinates. Under the command of a decisive military genius like Bonaparte, they could perform prodigies. They rushed to obey his orders, to please him, to earn his praise and rewards. Sometimes, given an independent command, they acted well, especially if his orders were explicit and the task reasonably simple. But on their own, they tended to be nervous, looking over their shoulders, unresourceful in facing new problems he had not taught them how to solve. This exasperated the emperor, especially in Spain, where they all failed." (113)

I found passages such as this one intriguing and enlightening, leading me to think of things from perspectives I had not previously considered. But unfortunately these glimmers of untainted analytical insight are too few in the book for my taste, and the biased allusions to the "legacy of evil" and other such notions too frequent. When I add to this the lack of chronological progression so essential to a text for non-experts, I find I cannot recommend this book.

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  • Published on: 2015-12-31
  • Released on: 2015-12-31
  • Format: Kindle eBook

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Rabu, 11 Juli 2012

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Watermarks, Mainly of the 17th and 18th Centuries (Monumenta Chartae Papyraceae Historiam Illustrantia), by Edward Heawood

  • Published on: 1950
  • Binding: Hardcover

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A complete translation of Aristotle’s classic work De Anima supplemented with well-chosen notes and a comprehensive introduction. Also commonly translated as On the Soul, this work is a seminal work from the roots of Classical thinking on the nature of life and the lifeforce.

Focus Philosophical Library translations are close to and are non-interpretative of the original text, with the notes and a glossary intending to provide the reader with some sense of the terms and the concepts as they were understood by Aristotle’s immediate audience.

  • Sales Rank: #1042882 in Books
  • Published on: 2010-09-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .28" w x 5.50" l, .35 pounds
  • Binding: Paperback
  • 120 pages

Review
"Shiffman's fidelity both to Aristotle's text and to opening the complex thought contained therein to the contemporary reader is evident throughout this translation. It neither attempts to resolve difficulty nor drown the reader in obscurity; instead, it invites the reader to puzzle through this magnificent and difficult text herself. The wonderful introduction supplies any number of tools to do so and is a model of the rigorous and restrained articulation of essential themes and contemporary resonances. The glossary contains an indispensable and illuminating discussion of terms. Readable and thought-provoking, this translation is particularly well-suited for the classroom. Students at all levels will benefit from its lucidity and provocation to thought"

—Sara Brill, Fairfield University

From the Back Cover

The Focus Philosophical Library publishes clear, faithful editions by renowned scholars and teachers enabling access for modern students to essential ideas and wisdom of the world’s greatest thinkers.

"Shiffman's fidelity both to Aristotle's text and to opening the complex thought contained therein to the contemporary reader is evident throughout this translation. It neither attempts to resolve difficulty nor drown the reader in obscurity; instead, it invites the reader to puzzle through this magnificent and difficult text herself. The wonderful introduction supplies any number of tools to do so and is a model of the rigorous and restrained articulation of essential themes and contemporary resonances. The glossary contains an indispensable and illuminating discussion of terms. Readable and thought-provoking, this translation is particularly well-suited for the classroom. Students at all levels will benefit from its lucidity and provocation to thought."

—Sara Brill, Fairfield University

Mark Shiffman, Assistant Professor of Humanities at Villanova University, is a graduate of St. John's College and received his PhD from the University of Chicago. His work in ancient thought has focused on Plato, Aristotle, Virgil, Plutarch and Augustine.

About the Author
Mark Shiffman, Assistant Professor of Humanities at Villanova University, is a graduate of St. John's College and received his PhD from the University of Chicago. His work in ancient thought has focused on Plato, Aristotle, Virgil, Plutarch and Augustine.

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7 of 7 people found the following review helpful.
Complex and readable
By italtrav
There is no such thing as a perfect translation, and it often takes a combination of sources to get as close to the original as is possible. After working extensively with 5 translations of De Anima (alongside the Greek text), I found that a combination of this and the Sacks were of most help in coming to grips with this difficult work. In both cases, the translators are interested more in Aristotle for his own sake, as opposed to other approaches which see his work less as philosophical treasure than as merely a precursor, of historical interest and importance largely because of how later philosophers dealt with Aristotelianism.

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Senin, 09 Juli 2012

[L862.Ebook] Download Ebook Gumptionade: The Booster For Your Self-Improvement Plan, by Robert B O'Connor

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Gumptionade: The Booster For Your Self-Improvement Plan, by Robert B O'Connor

WHAT IF YOU ACTUALLY KEPT YOUR NEW YEAR'S RESOLUTIONS? For starters, you'd profoundly impress your family and friends. That's because self- improvement is not easy. Most of us try and fail to lose weight, be better partners, get fit, get organized or fix our finances. We know what to do, but we can’t make ourselves do it. Consultant and philosopher Robert O’Connor puts a name on the elusive power to do what needs to be done, when it needs to be done. It’s gumption: courage, resourcefulness, and common sense in harness together. O’Connor shows how you can build your gumption in this inspirational, handy collection of practical life instruction sprinkled with maxims such as “Don’t confuse Easy and Magic with the work of real change”; “Put excellence before success”; and “Don’t lead with your wallet.” His advice is firmly supported by true-life examples of gumption-driven problem-solving success stories (e.g., NASA’s Apollo 13 rescue, Billy Beane’s Moneyball success, and Texas governor Ann Richards’ victory over political foes and alcohol). O’Connor draws lightly on his own failures and recoveries, then gives concrete ways to rewire destructive ineffective thought patterns. Not just a cheerleader, he’s careful to note that “Enthusiasm is not gumption” because, like good luck, it’s “great when you have it, but out – side of your control.” Sixteen compact chapters, some with worksheets, spell out how to cultivate what you can control (your character) and show how properly applied doses of gumption can root out fears, and head off destructive responses, and help you do what needs to be done

  • Sales Rank: #563919 in Books
  • Published on: 2016-02-22
  • Original language: English
  • Dimensions: 9.00" h x .69" w x 6.00" l,
  • Binding: Paperback
  • 276 pages

Review
Gumptionade is terrific. So smart, smooth and well researched and well written. --Betty Sargent, BookWorks

Warm, wise, and witty, Gumptionade carries on the best American tradition of courage, resourcefulness, and common sense. Highly recommended. --Richard Smoley, author of The Deal: A Guide to Radical and Complete Forgiveness.

Gumption: here's a readable lesson on what it is, how to get it, and why it can be good for you.

Gumption requires courage, resourcefulness, and common sense in harness together, explains former advertising executive O'Connor in this debut self-help handbook. Americans waste billions of dollars and hours each year on self-improvement plans and products. We try and fail to lose weight, get organized, exercise regularly, be a better spouse, a better parent, save for the future or reach other important goals. The author attempts to offer a solution in this inspirational, handy collection of practical life instruction sprinkled with maxims such as "Don't confuse Easy and Magic with the work of real change"; "Don't lead with your wallet"; and "Perfectionism is a means of avoiding change."

The advice here is firmly supported by true-life examples of gumption-driven problem-solving success stories (e.g., NASA's Apollo 13 rescue, Billy Beane's Moneyball success, etc.). O'Connor draws lightly on his own failures and recoveries (marriages, business), then gives concrete ways to rewire destructive thought patterns. Not just a cheerleader, he's careful to note that "Enthusiasm is not gumption" because, like good luck, it's "great when you have it, but outside of your control."

Sixteen compact chapters, some with worksheets, spell out how to cultivate what you can control (your own attitude) and show how properly applied doses of gumption can root out fears and short-circuit destructive responses.

Sounding as persuasive as Mad Men's Don Draper, this well-crafted book offers a road map for those who feel lost in the middle of a mad, disappointing existence or those who just want lasting change for the better (in other words, everyone).

Readers can save grief and cash if they take this sensible advice to heart and nourish the positive joys of gumption. --Kirkus Reviews

About the Author
ROBERT B. O’CONNOR is a marketing consultant and philosopher. He is married, and has three grown sons. As a younger man, Bob was Phi Beta Kappa at Kenyon College, an assistant brand manager at Procter & Gamble, and co-owner of an advertising agency whose clients included Kraft and Hard Rock Caf� Worldwide. Bob was also a high-functioning illiterate in the school of life. Bob eventually fell pretty hard. Lost his family, lost his job, lost his self-respect. Misery. Then he read philosophy, read the Bible, undertook psychoanalysis, and started a small business that paid his bills. These and other experiences taught Bob the life-changing secrets of gumption, which he reveals in this astonishing book. CONNECT WITH BOB ONLINE. Bonus Gumptionade material—including deleted sections, interactive worksheets, and a pdf poster of Thomas Huxley’s “The most valuable result of all education…” quote—is available free at www.gumptionade.com.

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4 of 4 people found the following review helpful.
Rx: read every six months or p.r.n.
By Keith Parsons
This is a remarkable book. More a conversation than a lecture, it offers first-person stories that are helpful without being condescending, second-person insights that are instructive without being judgmental or patronizing, and third-person illustrations that will firmly cement your own memories to the points the author is making. If you want to arm yourself for your next run at your favorite gauntlet, you could spend a few years and a few thousand dollars on intensive psychotherapy-- or you could spend $25 and a few hours reading this book. Thoroughly enjoyable.

2 of 2 people found the following review helpful.
Improve Yourself, And Your Self-Improvement, Through Gumption
By Lindsay A Graham
I had the unique pleasure of meeting and working with the author, as my company was hired to record the audio version of this book. As a result, my first exposure to Bob's concept of Gumption--courage, resourcefulness and common sense in harness together--was from the author himself, in his own voice.

We record a lot of audiobooks. And a fair number of those are self-help titles, a genre that usually gets an eye-roll from me. It was surprising to me then, that I was so engaged by Gumptionade. And more than that--it made so much sense. You'll nod your head in agreement throughout the whole book, even as you ask yourself why you didn't think of these things sooner.

And it's actionable. Bob puts forth a series of well-considered checklists and cognitive methods that are easy to integrate into your own life-improvement regime--even if you don't have one. I didn't. Not formally. But of course I wanted to change a few things. A pound or ten less. A beer or three fewer. A bit more focus on my family and my business. Trading out the things that don't matter to me for the ones that really do. Gumptionade gave me--someone who was not looking for them--some great tools to calibrate the machinery of my life.

Bob calls Gumptionade "the booster for your self-improvement plan." It is, of course, but it's also just a darn good way of thinking about yourself, your life, others around you, and how you can best manage it all.

After recording the audiobook, I bought a hardcover. It's on my shelf, waiting to help me out again.

2 of 2 people found the following review helpful.
really good how-to book
By George L.
This guy channels Marcus Aurelius, Daniel Kahneman, Joseph Campbell, Ann Richards, Billy Beane, Warren Buffet, Carl Jung, Steve Jobs, Mike Tyson, and several others into a really, really good how-to book. By no means is it breezy, but it reads smoothly. Best idea in Gumptionade for me: "put excellence before success". There's a whole chapter to explain this. It makes me think differently about my goals and how to reach them. I'm getting a copy for my nephew. If he reads half of it, he'll be miles ahead of most college seniors.
By the way, my copy of the hardcover edition came signed by the author. Nice touch and very cool.

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Kamis, 05 Juli 2012

[C547.Ebook] Fee Download The Girl from Human Street: Ghosts of Memory in a Jewish Family

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The Girl from Human Street: Ghosts of Memory in a Jewish Family

  • Sales Rank: #3157696 in Books
  • Published on: 1900
  • Binding: Hardcover

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Rabu, 04 Juli 2012

[G381.Ebook] Download PDF The Culting of Brands: Turn Your Customers into True Believers, by Douglas Atkin

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The Culting of Brands: Turn Your Customers into True Believers, by Douglas Atkin

At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the masses in some fundamental way. Contrary to stereotypes, most cult members aren’t emotionally unstable—they’re just normal folks searching for a sense of belonging.

Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques.He interviewed countless cult members to find out what makes them tick. And he explains exactly how brands like Harley-Davidson, Saturn, JetBlue, and Ben & Jerry’s make their customers feel unique, important, and part of an exclusive group—and how that leads to solid, long-term relationships between a company and its customers.

In addition to describing a fascinating phenomenon, The Culting of Brands will be of enormous value to business leaders. It will teach marketers how to align themselves with a specific segment of the population, how to attract and keep new "members," how to establish a mythology about the company, and how to manage a workforce filled with true believers.�

Once a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it. The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty.

  • Sales Rank: #97692 in Books
  • Brand: Brand: Portfolio Trade
  • Published on: 2005-05-31
  • Released on: 2005-05-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.20" h x .60" w x 5.40" l, .52 pounds
  • Binding: Paperback
  • 256 pages
Features
  • Used Book in Good Condition

From Publishers Weekly
Atkin, a strategy director for a New York ad agency, believes the process through which consumer brands build customer loyalty is equivalent to the way religious cults recruit members—and, he says, that's a good thing. To him, cults are little more than well-defined affinity groups engaging in a few activities outsiders find unusual because they believe something different. Yet his superficial consideration of groups like the Unification Church and the Landmark Forum rarely gets into the specifics of those belief systems, instead presenting a fuzzy image of people bonding together to give their lives meaning. (Obvious negative examples, like Waco and Jonestown, are cursorily dismissed as badly managed.) Atkin then takes this broad definition and applies it to the commercial realm, making a reasonable case that Harley riders and Apple users, among others, follow similar behavioral patterns. But he overuses the term "cult" to the point of meaninglessness: it's one thing to compare Marine Corps training to an initiatory ritual, quite another to label eBay or JetBlue customers cult members just because they use the product repeatedly. While little argument can be raised against Atkin's proposition that "few stronger emotions exist than the need to belong and make meaning," more conservative readers may balk at his notion that the decreasing power of our culture's traditional institutions is an opportunity to exploit those emotional drives for profit. Perhaps would-be cult leaders will be able to use Atkin's marketing strategies to repackage themselves for broader mainstream appeal.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Atkin, an advertising executive, examines the techniques to develop extreme buyer loyalty and discusses cults and cult-brand members' motivations, desires, and attitudes. The elements common to brand definition (used by companies such as Harley Davidson and Saturn) and to cult definition are ideas of community and belonging, ideology, devotion, and advocacy. Atkin researched many cults, including established religions, fan clubs, current and ex-marines, AA, and numerous CEOs of cult-brand companies and cult leaders. With the growth of sophisticated consumerism and the reality that institutions are increasingly inadequate sources of meaning and community, Atkin believes that alternative religion and brands that offer these benefits will flourish. His advice for establishing a cult brand includes understanding that people "buy" people and not things and ideas alone and investing at least as much into developing a cult brand as your members do in emotional and financial commitment, energy, and creativity. This is an insightful and challenging perspective on marketing for everyone, even those who may not agree with the author. Mary Whaley
Copyright � American Library Association. All rights reserved

From the Inside Flap
"Are cults really so bad? Veteran ad man Douglas Atkin doesn't think so.... Mr. Atkin has noticed the way that consumption has supplanted religion in many lives....At some level this sounds awful, but in fact Mr. Atkin has written an unusually readable and interesting book that focuses on how a cultlike devotion to products and brands arises from the human needs for belonging and satisfaction -- needs that may be especially acute in today's free-wheeling culture, in which ties of family, church, community and workplace seem looser than ever."
- Daniel Akst, The Wall Street Journal

Most helpful customer reviews

1 of 3 people found the following review helpful.
Meh...
By P. McCormack
This book is out of print. I don't even recall where I heard about it. As a whole it's an interesting look at brand loyalty. Saturn, Nike, Harley -- they have cult followings that rival few others. It was interesting to read the interviews with Marines and religious cult members to see how similar the sentiments are from faith to brand loyalty. But, I didn't get much of an education from it on building cult status for a brand. If you can find it, maybe it's worth the read. But don't go out of your way for it.

2 of 2 people found the following review helpful.
Better as a set of case studies than a "how-to," but good overall.
By J. Bosiljevac
The title of this book makes it sound creepier and more duplicitous than it is. First of all, forget all the negative connotations you have when you hear the word "cult." Atkins broadly defines a cult as a "group exhibiting a great devotion or dedication to some person, idea, or thing." A cult brand, then is when the group or community is built around a brand.

This, of course, is not a new idea. Marketers have always tried to get people to love their products with religious devotion. But Atkins articulates the similarity between brand cults and traditional cults and does extensive research into both, with the end goal being that marketers can apply the techniques of traditional cults to build brand cults. The traditional cults he uses (again, remember he has a broad definition) include the Catholic Church, Mormon Church, Unification Church, Hell's Angels, and a few more. On the brand side of things are the usual suspects: Apple, Ebay, JetBlue, Mary Kay, Saturn, Harley-Davidson--brands that have communities built around them.

The comparisons are interesting, but there is nothing shocking in his findings. People gain some of their identity from the groups, social or otherwise, to which they belong. Groups are formed around shared causes, interests, or philosophies. Therefore, it is only natural that as brands have come to create their own stories, characters, and philosophy (oftentimes independent of the functional benefit of their products), groups start to form around them.

I always find the case studies to be the most interesting part of these kinds of books. There's a lot to learn from brands that have done it right. Where the book falls a little short for me is when Atkins tries to define the rules for creating a cult brand. Sure, there are some guidelines to follow (e.g. don't alienate your consumer, don't lie to people, etc.), but most of them are just guidelines for creating good brands in general. I would argue that not every brand in every category can become a cult brand. And even a brand that has existing cultural cache and follows all the "how to cult your brand" rules is not guaranteed to become a cult brand. There are too many factors, too many stars that must line up. Sure you can try to encourage a cult brand (who wouldn't want to), but the implication that you can control the factors that lead to a brand becoming "culted" seems a bit of a stretch.

That all aside, this is a good read, and a deeper examination of a concept that first piqued my interest when I read Alex Wipperfurth's book, BRAND HIJACK.

0 of 0 people found the following review helpful.
Great reading for marketers and consumers alike
By G. Perera
You know all about cults: They are these manic groups of easily-led people who fall under the spell of a charismatic but demented leader. Right? Not so, according to Douglas Atkin in this book. In it, he argues that organisations need to embrace the principles of cults in their marketing, moving their brands away from just advertising to zealous cult-like affinity.

This is a controversial approach - and Atkin himself admits he doesn't always meet with enthusiastic approval when he brings up the subject. But his point is not to praise the behaviour of cults, but to encourage businesses to select the strong points of cults and apply them (presumably more benignly) to their brands.

Some of this might sound doubtful, unethical and even downright frightening (for example, "Demonise and persecute those on the outside!"). For cults that take over a person's life, this can certainly be the case. However, Atkin argues that when these principles are applied in an organisational context, they create a safe, secure sense of community that enhances your customer's life.

Whether you agree or not, it's a compelling read.

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Selasa, 03 Juli 2012

[I319.Ebook] PDF Ebook Men in Uniform: Treat Her Right\A SEAL's Temptation\Teasing Her SEAL (, by Request), by Lori Foster, Tawny Weber, Anne Marsh

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Men in Uniform: Treat Her Right\A SEAL's Temptation\Teasing Her SEAL (, by Request), by Lori Foster, Tawny Weber, Anne Marsh

A paramedic and two sexy SEALs in a collection by New York Times bestselling author Lori Foster, Tawny Weber, and Anne Marsh for the first time!

TREATING HER RIGHT by Lori Foster

Paramedic Zack Grange is looking for a wife, but not just any wife. He wanted the perfect role model for his young daughter. When brash and wild Wynn Lane moved in next door, he knew exactly what he didn't want in a wife. But that was just the father in him talking; the man said yes please. Wynn was no shrinking violet and she wasn't about to change for Zack Grange. Still, she would have liked to think he saw her as more than a sexy playmate…maybe even loved her half as much as his daughter did…

A SEAL'S TEMPTATION by Tawny Weber

Lark Sommers's dry spell is officially a sex-starved desert. Since taking over her mom's coffee shop in Idaho—putting her own career on hold—Lark's been miserable. But her friends have a plan…one that starts with a superhot US Navy SEAL. Shane O'Brian has no clue he's being set up. All he knows is that Lark does incredible things to his libido. Still, Shane can't quite bring himself to tell her what he does for a living. After all, their risqu� business is temporary—no strings attached. Especially when there's no way this SEAL would ever be tempted into anything more than a sexy little fling…

TEASING HER SEAL by Anne Marsh

Surgeon Laney Parker is on her honeymoon. Alone. Without her cheating fianc�, she's enjoying her nonrefundable "vacation" at Fantasy Island, an exotic resort filled with beaches and staff who apparently grant every sexual request. Including a very hot massage therapist… Laney has no idea that Gray Jackson is actually an undercover Navy SEAL who's supposed to keep his hands off. Or that Gray wants to take total control. To give Laney just what she—hell, what they both need. Gray can grant her every erotic wish, just as long as he keeps his cover.

  • Sales Rank: #604538 in eBooks
  • Published on: 2016-01-18
  • Released on: 2016-01-18
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By kitten
men in uniform have feelings just like every one else and it takes that special female to see that.

0 of 0 people found the following review helpful.
Five Stars
By Jan Werme
What a combination in authors and subject, definite read again!!!

0 of 0 people found the following review helpful.
Five Stars
By Kindle Customer
Awesome read. Love it.

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